Naples, Florida: Where Luxury Meets Lifestyle (and the Ultra-Wealthy Play)
Move over, Miami - Naples is quietly stealing the spotlight. According to Business Insider, Naples ranks in the Top 10 U.S. cities for second homes among ultra-high-net-worth individuals (UHNWIs: $30M+ net worth) in 2025.
Second Homes, But Make It Fancy
About 95% of UHNW properties in Naples are secondary residences. Basically, even the vacation homes have vacation homes.
Big Numbers, Big Rankings
Naples ranks 5th in UHNW second-home ownership:
-
Miami – 13,211
-
New York – 12,813
-
Los Angeles – 8,640
-
San Francisco – 6,477
-
Naples – 4,213
Luxury Market on Fire
From $2M+ homes to ultra-luxury $10M+ estates, Naples is thriving. Port Royal alone boasts median prices over $19M.
Record-Breaking Sales
-
$133M beachfront compound
-
$225M off-market sale
-
Listings up to $295M
Yes, even your wildest weekend getaway dreams are jealous.
Cash is King
Over 75% of sales are all-cash, far above the U.S. average, making most transactions fast-moving and flexible.
Lifestyle + Tax Perks
Zero state income tax, low property taxes, golf, boating, culture, wellness-focused living (Naples is a Blue Zone). Privacy, paradise, and opportunity - check, check, check.
The Takeaway:
Naples isn’t just for billionaires—it’s a perfect market for buyers at every price point. Whether you’re looking for a $500K condo or a $50+M estate, Naples is calling your name.
